The Connector - Marketing
your link to Arizona nonprofit capacity building resources
This page was updated as of March 24, 2009
To learn how to submit information to The Connector, contact Jill Bernstein at jillb@arizonanonprofits.org or (602)279-2966, ext. 13.
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Marketing
ReadyTalk Presents FREE WEBINAR
April 1, 11:00 AM-12:30 PM
Storytelling: The Power of Narrative
Presented by Andy Goodman
Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. In the public interest sector, though, translating complex issues, goals that are often intangible, and abstract ideas into a good story can be a daunting challenge. Modern technology has given us shiny new tools to help us communicate – from PowerPoint to podcasts – but in our fervor to remain current (and appear professional) we often ignore our natural inclination to tell a good story. In this one-hour webinar, Andy Goodman will explain why he believes storytelling is the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.
Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. He has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center to offer online versions of his workshops.
Free. Register Now!
NMI 112 - Marketing for the Nonprofit Organization
Date/Time: April 17 & 18, 9:00 a.m.-5:00 p.m.
Location: ASU Downtown, 502 E. Monroe
Fee: $195
Presented by: ASU Lodestar Center for Philanthropy & Nonprofit Innovation
To register: http://www.asu.edu/copp/nonprofit/edu/nmi_reg.htm#spring
Learn the principles and practices of marketing and public relations in your nonprofit organization as well as strategies and techniques to successfully position your organization. Begin the development of a marketing plan.