Over the next 30 to 40 years, $41-136 trillion in financial and non-financial assets is expected to pass from the Baby Boomers to their heirs in North America. How can nonprofits engage this new generation of younger, more tech savvy donors? Today’s donor is more connected to and reliant on technology than ever before. Some of the ways to fundraise are being changed by - and enhanced by - the Internet, social networks and mobile devices. How is your organization adapting to these advancements in fundraising? In this session, you’ll walk away with a better understanding of the latest reliable tools available to nonprofits for fundraising on your organization’s website or within social networks (crowdfunding). You’ll be empowered to make strategic choices about the fundraising tools that will best serve your constituents and help you meet your goals. You’ll learn how to provide your donors and prospective donors with new online tools that can make it easier for them to donate.
Participants should have a cursory knowledge of the Internet, websites and social networks and be familiar with how their organization is currently fundraising.
Presenter: Aliza Sherman is a web and social mobile pioneer and innovator whose early work helped shape today’s online marketing industry. She is an international keynote speaker and author of 10 books who explores the intersections of technology, work and life. Aliza has been online since 1987, consulting companies and nonprofit organizations about the Internet since 1992. Newsweek named her "One of the Top People Who Matter Most on the Internet" for her pioneering work online in the 90s. More recently, Fast Company named her one of the "Most Powerful Women in Technology." Aliza has appeared over the years in news publications such as USA Today, US News and World Report, Newsweek and Time as well as on news shows on CNN, CNBC, MSNBC and CBS This Morning. Her latest books are Social Media Engagement for Dummies, The Complete Idiot’s Guide to Crowdsourcing and Mom, Incorporated. She recently relocated to Yuma from rural Alaska.
Tuition includes lunch sponsored in part by APS.